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Lean approach for the electoral process
You might be scratching your head thinking about lean in the electoral process. The VOC or Voice of the Customer is critical to the survival of most companies and with the pace of change in today's economy they cannot only rely on past knowledge. The VOC enables companies to.
Make decisions on product and services
Identify customer satisfaction drivers
Focus and improvement plans and product specs
Develop baseline metrics.
One of the most important lean wastes is the Knowledge Disconnection. Another definition of waste is a failure to use something wisely, properly, fully, or to good effect.
For those with a background in Lean and Six Sigma, think about the house of quality or QFD, the structure of the quality function deployment identify the key variables and collect enough data to improve the effectiveness of any electorate team.
An electoral team has to make the necessary efforts to understand why their voters and potential voters want to vote for them. The electorate team has to identify each customer constituency and rigorously collect customer data. This data includes competitive analysis, surveys, DOE to its full scale to understand the factors that count and more importantly what cable news and programs they subscribe to and watch.
Imagine a population spread of prospective voters.
At your left you have prospective voters who do not understand, perceived or care for the message presented to them, unless there are the ones running for office and they are vying to get benefits, your efforts on these voters would be a waste of time, money and resources.
At the middle left you begin to find prospects that are thinking about the message but need more information. This population is the one influenced by peers, coworkers, or by effective marketing communication because they are on the edge, in politics they are called the semi-independents, most of the voters in this area are more likely to be in the vertical thinker's category in other words they have an analytical or logical process of thinking that results in fewer answers.
As you move to the middle right you encounter the potential favorable voters, they are really searching for a reason to give that vote in favor but there are not readily available yet. The message to them needs to be customized including a differentiation and factual educational analysis.
And at your right you find the electorate elective, these are voters who are ready to decisively vote in the electoral teams favor. These are voters whose the message are tailored to while they are in the electorate elective mode.
Finding ways to use Lean, Six Sigma and Blue Ocean Strategy best practices is evolving. Challenging conventional wisdom is a learned skill that needs to be adopted. Want more infor email me at edwinwalker@hotmail.com
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