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Strategy Deployment in Action:
One Executive’s Perspective
a free webinar featuring:
David Brule II and Pascal Dennis
In today’s demanding economic climate nothing is more important than focus. Every organization must focus on improving those things that will have the greatest impact on the customer and cash flow. Strategy Deployment is the system that Toyota developed and still uses to ensure that the entire organization stays focused on its critical few strategic objectives by driving improvement activities at all levels of the organization. From a lean perspective, it ensures that everyone is working to improve things in their “zone” that will directly contribute to achieving the company’s most important objectives.
A growing number of lean enterprises have adopted (and adapted) Strategy Deployment as their primary planning system, including this webinar’s featured company, Northern Star Industries.
David Brule II, Executive Vice President, Director, and Co-Owner will talk about the critical role that Strategy Deployment has played in Northern Star Industry’s 500% growth in revenues and 60% productivity improvement over the last 10 years.
Pascal Dennis, a lean advisor to North American companies and best-selling author of LEI’s Getting the Right Things Done joins David Brule in this frank discussion of the realities and impact of implementing Strategy Deployment at Northern Star Industries.
You'll learn about Northern Star Industries’ Strategy Deployment experience:
- Why they adopted Strategy Deployment
- How they selected their strategic improvement focus
- How they developed deployment leaders/key thinkers
- The widespread use of the A3 process for catchball and problem solving
- Their detailed “check” process and how it’s synchronized
- How it has affected their management style and culture
Strategy Deployment in Action: One Executive’s Perspective |
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2:00 PM EDT |
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estimated duration one hour |
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About the speakers:
Dave Brule II
Northern Star Industries is a manufacturing company located in Iron Mountain, MI in the heart of Michigan’s upper peninsula. The Company has 2 divisions, The Boss Snowplow which makes snowplows and related equipment and Systems Control which makes electrical relay and control panels for the electrical utility industry. The Company was founded in 1959 as an electrical contracting business by Dave’s grandfather and the manufacturing portion of the business started in 1962. Since that time the business has grown significantly and the family sold the construction divisions in 2000. The Company remains family-owned and has 350,000 square feet of manufacturing and warehouse space in 3 facilities in Iron Mountain, MI. The Company had revenues over $140 million last year and employs approximately 400 people.
Dave Brule II joined Northern Star Industries in 1997 after spending 5 years as an Investment Banker and Venture Capitalist. He started the lean journey at NSI in 1999. Since that time NSI has seen Revenue grow more than 500% and productivity improve by more than 60%. Dave sits on several boards including the US National Ski and Snowboard Hall of Fame. He resides in Iron Mountain, MI with his wife, Stephanie and their 3 children. Dave is a former US Ski Team member and an active triathlete and Ironman finisher.
Pascal Dennis
Pascal is a professional engineer, author and advisor to companies making the lean leap. He developed his lean skills at Toyota Motor Manufacturing Canada, and by working with lean masters in North America and Japan. In leadership positions at TMMC, he supported the launching of several new models and the hiring and training of 2,000 new team members. Pascal has been a manager of operations, finance, human resources, and health, safety and environment. The focus of his lean implementation work is strategic planning and execution (strategy deployment), quality, delivery and cost management; health and safety, and business process improvement. Pascal supports lean transformations through Lean Productivity Network and as a member of the Lean Enterprise Institute faculty. He is the author of Lean Production Simplified, and the business novel, Andy & Me - Crisis and Transformation on the Lean Journey, both winners of the Shingo Prize. His latest book is the LEI publication, Getting the Right Things Done – a Leader’s Guide to Planning and Execution.