Many lean transformations begin with a tools-first focus, rather than treating the transformation as primarily a culture change process. But changing culture, the widespread patterns of behaviors ingrained in a group or company, is the heavy lifting of starting and sustaining a lean transformation.

You'll get an experienced helping hand with culture change -- in fact, you'll get four helping hands -- when you join John Toussaint, MD, and Roger Gerard, PhD, on Monday, September 13, 2010, at 2:00 p.m. (Eastern) for a free webinar on how to engage people and put culture change at the center of your lean management conversion.

John and Roger are authors of the new book On the Mend: Revolutionizing Healthcare to Save Lives and Transform the Industry. More importantly, as veterans of a continuing eight-year lean journey at ThedaCare, they've probably been through what you're going through regardless of what service or industry you're in. You'll learn:

• Why a lean transformation is a cultural change process first and foremost.
• How to engage professionals, including physicians, in removing waste.
• What leadership behaviors and competencies you need for success.
• How ThedaCare used a change model to overcome resistance.
• What key steps to take to start and sustain a lean journey.

Read details and register for the free webinar >

Start learning now by watching the video from John Toussaint, MD discussing the open and honest culture at ThedaCare.