Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development.
In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.
Born and raised in Luxembourg, Norbert has a master’s in chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany, and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron, OH. Norbert has taught workshops and spoken at many conferences in the U.S. and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise through norbert majerus consulting llc.
Articles by Norbert Majerus
Lean Principles Apply to Fuzzy R&D Too
Lean principles work not only for incremental innovation and repetitive R&D work but for the “fuzzy” or disruptive part of developing new products and services, where the biggest benefits reside. Here are some tips for venturing into the fuzzy side of innovation from Norbert Majerus, a former lean champion in research and development at Goodyear. More »
How We A3 at Goodyear
Just as lean is situational, A3s are situational too - companies like Goodyear have a variety of types of A3s that they use based on the specific challenge that is being faced. Four Goodyear insiders share more. More »
To A3 or Not to A3
"Not every tool is a hammer, and not every problem is a nail," writes Norbert Majerus of The Goodyear Tire and Rubber Company. "Not every situation warrants the use of an A3. " Read more to learn Norbert's preferred approach to gauging whether or not an A3 will help in a given situation. More »
Workshops Taught by Norbert Majerus
Lean Driven Innovation (at the 2018 Designing the Future Summit)
Although lean has found widespread application in manufacturing and services, there have been very few sustained implementations in R&D and even less in the innovation creation process. Lean start-up thinking has energized the area of computer applications but the manufacturing innovation lacks behind. The resistance to lean and innovation is unfortunate: the benefits of applying lean principles to innovation or R&D even at the fuzzy front end of the innovation cycle, can be much higher than what has been accomplished in traditional applications, such as manufacturing and services. Benefits include higher agility, more successful new products, better delivery and much More »