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José R. Ferro

José R. Ferro

Founder, Lean Institute Brasil

José R. Ferro is a senior advisor to the Lean Enterprise Institute and president of Lean Institute Brasil, a nonprofit organization founded in 1999 to disseminate the principles and practices of Lean Thinking in Brazilian companies.

Ferro authored chapters for the Brazilian edition of the following books, all published by Editora Campus, Rio de Janeiro: Lean Thinking, Mentalidade Enxuta nas empresas, by James Womack and Dan Jones, 1998; Collision, Colisão - GM, VW e Toyota, by Maryann Keller, 1994; The Machine That Changed the World, A máquina que mudou o mundo, by James Womack, Dan Jones and Daniel Roos, 1992. He is co-author of "Brazil: a New Pattern of Industrial Relations" in After Lean Production, coordinated by MacDuffie, Kochan and Lansbury (Cornell University Press, 1998). Ferro has worked with Autosector, an association of labor, industry, and government that aided the auto industry in Brazil. He also has worked with the National Association of Automotive Manufacturers, the Brazilian Association of Vehicle Importers, and the Union of Metallurgy Companies, and the State of Bahia government.

Ferro received Ph.D. and master's degrees in business administration, Getulio Vargas Foundation, and in production engineering from the University of São Paulo in São Carlos. Since 1992, he has been a professor in the Economics Department, School of Business Administration at São Paulo, Getulio Vargas Foundation. Ferro has also held positions as professor, University of Campinas, Statistics and Computer Science Institute Master's Course in Quality Management (1992-1998); and Visiting Scholar at the Massachusetts Institute of Technology (1988-1990).

Contact José Ferro at:

Lean Institute Brasil
Rua Brás Cubas, 187
São Paulo - SP
zipcode 04109-040
e-mail: lean@lean.org.br
Phone/Fax: (55 11) 5571- 0804
Articles by José R. Ferro
The Concept Paper for a New Product: The Kickstart of a LPPD Project
Lean product and process development is not an easy undertaking, neither to understand nor execute. Luckily, there is a tool that can help remedy this ever-common problem: the Concept Paper. More »
Gemba Walking on Mars
Lean is all around us in our daily lives - including at the movies, as Lean Institute Brasil president Jose R. Ferro found out during a recent screening of "The Martian," starring Matt Damon. Find out what he noticed. More »
The Hidden Benefit to A3 Thinking
"A3 thinking helps us think, solve problems, and strategize," writes José Ferro. "But it also helps us calm down, concentrate, and think deeply. It lets the mind flow.  " Read why the latter was so important to one of Ferro's coaching clients, a new CEO who was struggling with his own leadership. More »
Opportunity Lost?
President of Lean Institute Brasil, José Ferro, gives us the background situation on the World Cup and tells us about the problems and opportunities it presents for Brazil. More »
Where Lean Meets Innovation
"Many people see Lean purely as an improvement method, not a total enterprise solution or a new way of doing business," writes José Ferro. "In reality, it's a new method of production and a new way to organize the whole enterprise.  " More »
What's Really Underlying the Protests in Brazil?
The world looked on as protests and subsequent violence swept Brazil earlier in June. José Ferro explains the state's response and asks us to think more deeply about the real problems Brazil is facing. More »