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Lean Consumption


"Lean Consumption" is the lead article in the March 2005 issue of the Harvard Business Review. It previews the breakthrough ideas in the forthcoming book from Jim Womack and Dan Jones to be published this fall. Lean consumption requires a fundamental shift in the way manufacturers, suppliers, retailers, and service providers think about the connection between provision and consumption. The article explains how leading edge companies have stopped wasting their customer's time (and the companies' money) while providing their customers exactly what they want, where they want, when they want.