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Lean Startups

Lean mindsets and methods for innovation in any company
a free webinar featuring:
Eric Ries

April 28, 2010 at 2:00 PM EDT
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The "Lean Startup" is the application of lean thinking to the process of innovation in startup companies — defined as a type of business where both the problem (customer need) and the solution (product) are unknown. Traditional product development efforts often invest millions of dollars and years of time into one fixed product concept that is assumed to meet known customer needs — creating a high level of risk that the "waste of overproduction" occurs and creating a product that customers reject. The "Lean Startup" methodology, instead, tests new ideas early and cheaply, with early and frequent customer feedback. Critical to product success is creating a learning feedback loop that's company-wide, continuously testing new ideas so that idea failure doesn't have to equal company failure. Iterating more quickly is the key to success rather than having the one initial perfect concept.

Since successful startups grow into larger mature companies, how do the lessons from "Lean Startups" apply? How can businesses of all shapes and sizes use lean methods to be innovative and disruptive? Where a startup is a high uncertain opportunity in a highly uncertain business, how can more stable businesses use these methods for their new uncertain products or ideas? How do familiar lean manufacturing mind sets and philosophies for quality management, training, and problem solving contribute to innovation?

Specifically, you will learn:

  • How to define "value" in an innovation setting
  • What is a "minimum viable product" and why is that preferable to big batch
  • How to create a blame-free development culture that encourages learning, root
    cause problem identification, and improvement
  • How a process focus can lead to discipline, not bureaucracy
  • How to apply the right learnings from "Lean Startups" to a non-startup environment

Who Should Attend:
This webinar is designed for a broad audience: everyone who is interested in learning how companies with unknown problems and solutions can use rapid P-D-C-A cycles to better understand and meet customer needs. This is intended for anybody who is working on new innovations, whether that means continuous improvement at the front lines, or new product development in a mature manufacturing company.

Lessons from "Lean Startups"
Lean mind sets and methods for innovation in any company
with Eric Ries
2:00 PM EDT

estimated duration one hour



About the Presenter:

Eric RiesEric Ries is an entrepreneur, the creator of the Lean Startup methodology and the author of the popular entrepreneurship blog Startup Lessons Learned. He previously co-founded and served as Chief Technology Officer of IMVU. In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.

He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). While an undergraduate at Yale University, he co-founded Catalyst Recruiting. Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content.

You can read more about Eric on his blog's bio page.