The Challenges of Exponential Growth: Magalu Case
Imagine you are invited to help a large retail company that is almost 60 years old become more digital. The company has more than 20,000 employees, the IT department is conservative, and its stakeholders aren't happy due to long lead times and constant issues in production. What would you do to launch new and innovative products such as mobile apps?
Lots of organizations have been talking about digital and agile transformation, so this session will walk you through the story of LuizaLabs, an innovation lab that is part of one of the biggest retail companies in Brazil, Magalu.
- How it was created
- What the main challenges were
- What a Galapagos Islands strategy is
- How the company has grown
- How the digital and agile transformation spread
The company used to be “a retail business with an IT department” but now is “a digital platform with physical stores and a human touch.” The company is organized in small teams dedicated to specific missions, such as mobile sales. Created by the LuizaLabs staff and present in all 1,000+ stores, it reduced average sales time from 40 minutes to 4. Similarly, mobile delivery enabled 2,700 microtransport companies to track deliveries.
The company’s transformation isn’t over. You’ll hear about the challenging next steps as LuizaLabs goes up against international competitors in the Brazilian market.