Designing the Future
by James M. Morgan, Jeffrey K. Liker

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Today’s elite companies know that the ability to consistently create successful new products and services is their most powerful competitive advantage. In addition to providing a robust new development framework, Designing the Future shares real-world examples from a diverse set of industries including aerospace, energy, software, automotive, healthcare, heavy equipment, and more.

In its pages, globally recognized lean development expert James Morgan teams up with world-renowned lean management guru Jeffrey Liker to explain how these leading companies are using this powerful new Lean Product and Process Development (LPPD) framework to create better futures for themselves and all their stakeholders.

Morgan and Liker go beyond broad generalizations on how to “be innovative” and dig deeper into the theoretical bedrock and concrete development practices that are generating exceptional results at pioneering LPPD companies. Examples in the book show specifically how companies are redesigning product development systems to consistently design and deliver a progression of market-leading products and services.

Designing Your Future

You’ll learn what differentiates LPPD from traditional ways of thinking and doing product development, specifically how to:

• Avoid the “extremes” that turn milestones into a “coercive bureaucracy” and instead turn them into the foundation of a lean development process.
• Drive out fear – but not accountability.
• Develop high-performance teams and team members.
• Cultivate chief architects with complete product and business responsibility.
• Create flow and reduce rework in the development process.
• Apply leadership lessons from Alan Mulally and other senior development leaders, as well as the critical elements of a powerful management system
• Use the obeya (“big room”) system to increase transparency, collaboration, focus, and speed while engaging the entire enterprise.
• Improve the scientific thinking skills of engineers and developers.
• Apply the seemingly contradictory concept of “fixed and flexible” -- The yin and yang -- of lean product development as an opportunity, not a conflict.
• Hire the right people using different approaches, including extreme interviewing events
• Use a Commodity Development Plan to develop components in parallel that are on time, functional, and fit together.
• Improve development problem solving through effective use of A3s and employ a simple but effective “trick” to check the quality of an A3 report.

Designing the Future also reveals the details behind Toyota’s sustained product and process development excellence and how Ford under Mulally executed one of the most impressive corporate turnarounds in recent history by changing the very fundamentals of how they developed vehicles.

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 “It is a must read for any leader who wants to create lasting value by building not just a great product, but a turbocharged product creating machine.” – from the Foreword by Alan R. Mulally, former CEO of Ford Motor Company and Boeing Commercial Airplanes 

“The magic shared in these pages is actionable advice on how you can lead the change in your organization to develop your people and create a durable culture of innovation.” - James P. Womack, co-author of The Machine That Changed the World and Lean Thinking, and founder of the Lean Enterprise Institute 

“This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading-edge practices that give the reader a wealth of information never available in print before.” -- Kevin Nolan, CEO, G.E. Appliances

“If you care about your company becoming world-class in product development, get a copy of this book for every member of your leadership team and a box of highlighters.” --Tyler Schilling, Founder and President of Schilling Robotics

 “The principles and practices in this book are directly applicable to the healthcare environment simply by translating product development to medical language.  These methodologies have proven highly effective in designing clinical systems at Michigan Medicine.  Keep this book handy; you will refer to it many times.” -- Lawrence Marentette, MD, FACS, Medical Director, Clinical Design and Innovation, University of Michigan