Robson Gouveia

Robson Gouveia is the author of Daily Management to Execute Strategy: Solving problems and developing people every day. He began learning and experimenting with daily management in 2005 at the American multinational Alcoa Aluminum. At the time, he believed it would be a management approach to bridge the divides between strategy creation, deployment, and execution. After learning much from the success achieved at the Alcoa factory in Santo André, Brazil, he disseminated those lessons in four different plants, across dozens of sectors, with clients and suppliers throughout Brazil over seven years. 

In 2012, he joined Lean Institute Brazil, where he took on the challenge of developing content and new practical experiments with daily management that could assist other organizations. In 2013, when he co-wrote with José Ferro the popular article “How to Create an Effective Daily Management System,” he discovered that interest in the topic was greater than he had imagined. Many readers downloaded, shared, and independently experimented with its ideas. 

Over the last 16 years, he has trained hundreds of people in daily management and supported successful applications in many sectors. Dozens of industries and service companies – including healthcare, engineering, entertainment, education, technology, and others – have started using daily management to solve problems, develop people, and deliver value to customers in an agile and effective manner. 

An administrator and engineer with an MBA in business logistics and supply chain from FGV-SP and postgraduate studies in positive psychology, wellness science, and self-realization from PUCRS, he believes in a collaborative approach to business transformations in pursuit of excellence. He has been a practitioner, learner, and enthusiast of lean thinking since 1997 and currently serves as the director of Lean Institute Brazil.