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The Lean Post / Articles / The Design Brief | Eric Ethington and Matt Zayko on Why it Takes a Chief Engineer to Design Profitable Value Streams 

Chief engineer in the middle of the product development process

Product & Process Development

The Design Brief | Eric Ethington and Matt Zayko on Why it Takes a Chief Engineer to Design Profitable Value Streams 

By Eric Ethington, Lex Schroeder and Matt Zayko

September 25, 2025

In this edition of The Design Brief, Eric Ethington and Matt Zayko share how skilled chief engineers build strong teams and robust product and process development systems. They discuss essential chief engineer skills, the role of conflict in innovation, system integration, and real stories of lean product and process development in action.

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In this episode of the WLEI Podcast, we speak with Eric Ethington and Matt Zayko about how to build strong teams and robust product and process development systems, and why doing so takes a skilled chief engineer. Eric Ethington is a senior coach and Chief Engineer, Lean Product and Process Development (LPPD) at The Lean Enterprise Institute. Matt Zayko is global head of the Lean Office at GE HealthCare. Eric and Matt are also coauthors of the book, The Power of Process: A Story of Innovative Lean Process Development.  

The conversation explores:  

  • The key skills every chief engineer needs to be effective and “lead with responsibility, not authority”  
  • How chief engineers can begin the work of “designing the value stream” 
  • Why conflict is necessary to create good products and how to manage conflict with care  
  • System integration and how chief engineers optimize work at the product level, balancing the inputs and needs of product development and manufacturing, for example 
  • Real stories of product and process development where Eric and Matt have seen teams persevere and use LPPD thinking to innovate and achieve success  

Read Eric and Matt’s article “9 Tips to Better Process Development” here. 

Get Started with Lean Product & Process Development 

Improving how you develop and deliver products doesn’t require a full transformation to start—it begins with learning to see problems clearly, involve your team, and improve how work gets done. 

Explore your next step: 

  • Read Designing the Future or The Power of Process 
  • Take the 60-minute Lean Product and Process Development Overview course 
  • Join the coach-led online Designing the Future Workshop for hands-on practice, and the in-person Introduction to Lean Process Development course Oct 7 
  • Bring a coach into your organization for customized support 

Let’s take the first step—together. Learn more at lean.org/LPPD » 

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Designing the Future Using Lean Product and Process Development

Learn how to reduce time to market, improve quality, and drive innovation in a hands-on, coach-led experience that applies Lean Product and Process Development across your value stream.

Written by:

Eric Ethington
|
Lex Schroeder
|
Matt Zayko

About Lex Schroeder

Lex Schroeder is a strategy and operations leader/writer breaking open new conversations about the future of work. A longtime editor in the systems thinking community, she has led strategic initiatives at The Lean Enterprise Institute and The Berkana Institute. In 2015, she served as Founding Editor and Co-Lead of The…

Read more about Lex Schroeder

About Eric Ethington

Eric has distilled his passion for and knowledge of lean thinking and practice in product and process development, nurtured over 30 years of work experience, into The Power of Process: A Story of Innovative Lean Process Development (2022). As LEI’s chief engineer, process and product development, he leads the development…

Read more about Eric Ethington

About Matt Zayko

Matt shares the knowledge gained from over 25 years immersed in leading, coaching, and publishing about lean enterprise improvements in The Power of Process. His leadership in numerous industries focused on helping people transform product development, engineering, manufacturing, and service processes, including their associated operating systems. Staff- and management-level roles include several under the…

Read more about Matt Zayko

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