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          20 Years Later: How Toyota’s Product Development...

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The Lean Post / Articles / 20 Years Later: How Toyota’s Product Development Principles Are Still Core to a Lean Enterprise

WLEI_20-Years-Later-How-Toyotas-Product-Developmen-Principles-Are-Still-Core-to-a-Lean-Enterprise

Product & Process Development

20 Years Later: How Toyota’s Product Development Principles Are Still Core to a Lean Enterprise

By Josh Howell, James Morgan, PhD and Lex Schroeder

April 6, 2026

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In this special edition of the WLEI Podcast, hosts Lex Schroeder and LEI President Josh Howell sit down with former product development executive Jim Morgan to explore the lasting impact of The Toyota Product Development System: Integrating People, Process, and Technology, the groundbreaking book he co-authored with Jeff Liker. Two decades after its release, the insights that revealed Toyota’s unique approach to product development remain a cornerstone for any organization striving to become a great product company.  

Together, they examine:

  • The story behind the research that inspired The Toyota Product Development System, what drove Jim to uncover Toyota’s secrets of innovation, and how to apply them today
  • The enduring principles engineering leaders still rely on to build teams that consistently design products customers love (and buy)
  • How Jim translated lean product and process development (LPPD) lessons into practical action across his own career as a product development and operations executive, adapting them to diverse challenges and contexts.
  • Common hurdles companies face when putting core LPPD ideas into practice—and where to begin the transformation journey.
  • Why so many organizations hesitate to take those hard, necessary steps to develop their people and achieve genuine enterprise transformation.
20 Years Later: How Toyota’s Product Development Principles Are Still Core to a Lean Enterprise

Whether you’re new to lean thinking or deep into your own transformation, this conversation offers both history and insight into how timeless principles continue to shape the future of product development and provide the key to a lean enterprise.  

Learn more about lean product and process development at lean.org/LPPD

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Designing the Future Using Lean Product and Process Development

Learn how to reduce time to market, improve quality, and drive innovation in a hands-on, coach-led experience that applies Lean Product and Process Development across your value stream.

Written by:

Josh Howell
|
James Morgan, PhD
|
Lex Schroeder

About James Morgan, PhD

Jim is currently a senior advisor at the Lean Enterprise Institute (LEI) and a board member at Adrian Steel. He has a unique blend of industry leadership experience and rigorous scholarship, which he draws from to support senior leaders and help improve organizational performance in the aerospace, energy technology, heavy…

Read more about James Morgan, PhD

About Lex Schroeder

Lex Schroeder is a strategy and operations leader/writer breaking open new conversations about the future of work. A longtime editor in the systems thinking community, she has led strategic initiatives at The Lean Enterprise Institute and The Berkana Institute. In 2015, she served as Founding Editor and Co-Lead of The…

Read more about Lex Schroeder

About Josh Howell

Joshua Howell is president and executive team leader at the Lean Enterprise Institute (LEI). For over a decade, he has supported individuals and organizations with lean transformations for improved business performance. As a coach, he helps people become lean thinkers and practitioners through experiential learning, believing such an approach can…

Read more about Josh Howell

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