Lean product and process development (LPPD) may not be a mainstream practice just yet, but it’s rapidly catching on. Part of this gain in popularity can be attributed to the fact that, unlike many other lean principles, LPPD is not industry-specific. Whether it’s being used to eliminate waste in an emergency room, cut lead times in a factory or streamline the flow of information through a customer service department, LPPD can make an impact virtually anywhere.
The Goodyear Tire & Rubber Company is one company that has seen great results from implementing LPPD, as described in Norbert Majerus’s new book, Lean Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company. Faced with an R&D process that could not keep up with demand for new products, Goodyear chose LPPD as its solution for adding value and supporting revenue and growth.
Watch the below video to hear Norbert talk more about Goodyear’s LPPD journey and the results it realized. Can you relate to any of the same problems that prompted Goodyear’s lean transformation?