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We need to think about redefining work. Until we – anyone who wishes to bring about organizational change – redefine the actual value-creating work of the business, we haven’t made any changes that are meaningful. You may be able to create wealth through a variety of business models or ways of thinking. But if you want to create real value, and jobs that value people, you must think hard about how your people are working every day. That’s because the essence of lean thinking is about the work. Lean means working on the work: the value-creating work that occurs on the frontlines of your enterprise.

If you want me as your employee to give you my heart and soul, then consider whether the work is menial or meaningful. Will I do that if the relationship we have is one of a mere monetary transaction? There’s nothing morally wrong with a purely transactional relationship, if that’s our mutual agreement. But if you want me and each person in your organization to fully commit, we need to be aligned on purpose. Aligned on why we are here, on what we are trying to accomplish. Then, I can focus – applying all my humanity – on the work in front of me, the work at hand.

I am outraged at the comments I hear so prevalently nowadays – “We know how to do the work, we just need to change our culture.” Or, “We know the lean tools, we want the lean culture.” Or any assumption that people can become engaged in continuous improvement as a training exercise. This way of thinking is all-too-often paired with vague claims that, “Oh, we engage our people. People are the most important part of the process. We just turn them loose and they take ownership of their own work ….”

Really? Your people decided that the coffee shop is located above the subway station and needs to open every day at 5:00 a.m.? They decided to be the only trauma center within 200 miles? They decided that the new building will be constructed in a swamp? They decided that their worth is $20 per hour?

Each person comes to work every day and does a job. In an office, on an assembly line. In the C-suite, at the reception desk. Out on a construction site, in a cube farm. Doing heart surgery, brewing coffee. Lean thinking asks: What IS the work?? And what is care and feeding of that work? Who does that care and feeding? How?? So let’s not fool ourselves and each other with talk of “meaningful work”. Of “our people are our most valuable resource”. Of “respect for people”.  We cannot have this conversation without a deep respect for both the people and the work itself.

Is your work menial or meaningful? How about both? It’s okay for meaningful work to appear menial. Most of most work days consist of exactly that, no matter how glamorous it may look from the outside. Talk to a surgeon at the end of her long day in the operating room. Is it good work??

Unfortunately, many purported advocates of meaningful work are the quickest to demean labor. For example, working on the assembly line. Note the underlying assumption of the common observation, “That job is like working on an assembly line .…”

If the assembly line is demeaning, then let’s get rid of it. You, then, Ms. Consumer, can pick up the price tag and pay the penalty of poor quality that will come from people trying to hand-build – which is mainly, you know, a process full of rework in the name of craftsmanship: “Let me shave off just a little more here, oh, too much, now I’ll have to shave off some more over here .…”

I’m not saying craftsmanship isn’t real – I’m saying if it is real and a good thing, then let’s elevate all work to that level and give it the respect it deserves. 

Making things is in its essential nature a meaningful thing. It is among the most meaningful of the many ways we humans can choose to fill our time. Factory work – whether job shop or assembly line, carving picture frames or fabricating steering brackets – is a way we organize ourselves to make things. It is immensely rewarding, meaningful work. Or it can be if we choose.

So, let’s make it so. Let’s elevate the work. Celebrate it. And, with that, let’s treat it – the work – with the deep respect it deserves. That applies to the lowly receptionist. Or the more respected surgeon. Or a street sweeper.

Lean thinking is about, more than anything else, rethinking, reimagining what work can be. To do so, we have to start with the purpose of the work. We ask “Why are we doing this, what problem are we trying to solve?” You, as the owner or CEO, have a problem you are trying to solve, which has brought you to this position of gathering together dozens or thousands of individuals on a daily basis to do this work, to create this value together.

I had the dispiriting experience recently of walking the gemba with a young entrepreneur, a Lean Startup aficionado, who explained to me how his system design was perfect and the only problem was that he couldn’t get good workers who would operate it properly. I couldn’t believe my ears. Pressing him, he emphasized, “No, we just can’t get good workers around here.”

It was a picking operation. Many items were out of place because the pickers would sometimes mistakenly pick the wrong part, then set it back in an incorrect location.

We walked and talked and I left his gemba with a profound sense of personal failure that I could not find the words to show him an alternative way to think about his situation. He actually thought he had the perfect business system, one he was confident would soon (and probably will) bring him great wealth (despite, by the way, the horrible customer service); his problem was bad workers.

Contrast that with this. Build your business from the work. Define the work based on the value you will provide the customer, on the work to be done to solve the customer’s problem. Build the work (the business) from there so that whoever (I intentionally avoid here the word that makes so many uncomfortable: “the worker”) is doing the work can do it perfectly every time. When a customer asks for his favorite beverage, the barista knows how to do the work to provide it.  And when the inevitable problem arises – “Oh, more customers than we’ve ever had at this time of day …!” – he/she knows how to (1) observe that there is a problem, (2) devise a quick response to make the immediate situation better, (3) come up with some ideas for making the situation better next time, and (4) how to give those ideas a try and judge how well they worked.  

And, here’s the kicker, the real reward: he/she knows that while that particular problem will not occur again, he/she is completely comfortable knowing that another problem, a different problem, absolutely WILL occur. Probably very soon – “It’s okay, I will deal with each situation as it arises, as a new challenge to keep making things better and better.”

And here’s an even bigger kicker: rather than wait on the next problem, he/she will create it! By learning to see “problems” merely as “gaps” between the way things are now versus the way they should or could be, we can start to see every situation as a problem waiting to be solved. For example, when the barista fine tunes the size of batches of brewed coffee, or does away with batches entirely by going to a pour-over method for each cup, or challenges the team to respond even more quickly when lines begin to form during peak times of the day. Problems no longer reside in the realm of things that happen to us; they are improvements-in-waiting, gaps we can tackle as part and parcel of doing our regular work.

Back to that street sweeper, consider this by Martin Luther King:

If a man is called to be a street sweeper, he should sweep streets even as a Michelangelo painted, or Beethoven composed music or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, “Here lived a great street sweeper who did his job well.”

So, these ideals – “Let’s make work meaningful” – aren’t new. What is new are the means to make work meaningful through lean thinking.


John Shook
Chairman and CEO
Lean Enterprise Institute, Inc.

P. S. A key element for respecting the work is proper coaching. This will be a topic I’ll be discussing at the 2015 Lean coaching Summit in Seattle this July. If you’d like to learn more or attend, here’s a link.

11 Comments | Post a Comment
Mark Graban June 11, 2015

Your story about the "Lean Startup" guy is disconcerting.

I really do think Eric Ries gets it and shares a good message about Lean culture and respect for people. But, many of the self-appointed Lean Startup gurus don't get this (I don't think they've actually read or experienced much with a truly Lean culture).

Much of the Lean Startup activity out there reminds me of the early days of Lean Manufacturing where companies thought it was just about "Just In Time." I wasn't wrong, but it was an incomplete view of Lean. I hope Lean Startup progresses the way Lean manufacturing has over time... with a better understanding and adoption of the full Lean system and approach.


Mike Sparks June 11, 2015

This is a big part of why certain jobs, such as manufacturing- have fallen off the map here in the US. The luster is gone. It's not taught in schools that these are world class jobs. They aren't viewed as opportunities, chances to grow and bloom. They are viewed as something to "fall back on" if nothing else pans out. This is unfortunate. The opportunity for an Engineer to go into a plant and raise it's efficiency in such a way that it can compete on a worldwide scale is a very real possibility, and a lucrative one at that. Them mentality has to be changed in the schools. Any work you get involved with, if your goal is to make it a better place, can be rwarding personally AND financially.

Art Ford June 11, 2015

A job well done is very meaningful!!! Especially when we believe it is a job worth doing and makes a difference in someone's life.

Great article, John!!!

Sabine Gowsy June 12, 2015

Hi John,

Great article!

When I see that kind of behavior, I feel really sad.

Lean Thinking is as simple to say as difficult to live for leaders.

Many of them just want Lean Magic Tools Thinking, they don't want to focus on the real value of work and respect their real people.

We have to continue to do our best in our coaching!

Thanks for your sharing John :)

Keith Burton June 12, 2015

For one to find value in themselves, they must first find value in those that do that birng the effort and passion with them daily to perform the standard work and non standard work required. Once you find the value in others, you will know value in yourself.

Having the fortunate opportunity to work and implement Lean in many companies around the world the bottom line to success is how are "People Valued"!

98% of the people get up in the morning and come to work to be successful and do the right thing. If they are not successful it is the process that needs focus.

Great artical, EFFORT =RESULTS

Stephen Parry June 13, 2015

We know this is the purpose of Lean, but we pretend it's not and settle for much less and fail to help our people reach their human potential. Release the potential of your people through meaningful work and you will realise the potential of your business and societies. Time to clean up Lean. It's the People Purpose, it always has been.

Well done John, Meaningful Leadership from the LEI. Great, now  let's make it happen as a movement.

Mike Stoecklein June 14, 2015


Great post!  Lots to ponder.  A group of our team from the ThedaCare Center For Healthcare Value had the good fortune of visiting 3 great companies in the Salt Lake City area over a year ago.  At one company (AutoLiv) we heard the story of a Japanese Sensei who noticed people taking printouts from a printer and placing them in a box.  He asked "is that a cat job? or a dog job?"  The managers did not know what this meant?  The sensei explained - you seem to have people doing work that is not worthy of human beings.  This made them (and us) think about the kinds of tasks we ask people to do.

Are these cat jobs?  dog jobs?  or are they jobs worthy of human beings?


Joe Pesz June 21, 2015

Making work meaningful is a great goal, but it begs root cause analysis of what defines that meaning for workers. Where are they in their careers, life, that the work we offer suits them? Menial work is defined by others who see it that way, not those truly involved in it. 

So maybe we need to look at better matching skills and temperament to types of work? Respect for workers should be a given, but people who hate their jobs may just be on the wrong path.

Jackie Vowles September 18, 2015

Sounds very similar to the "psychological contract" to me - and I last remember hearing about that when I was at University (quite a while ago). Has it somehow become unfashionable to talk about work being meaningful in some way - even menial jobs (seem to remember the same lectures covering the Hawthorn experiments !!

QE Foundation September 29, 2015

Check out article: Redefining Work Days & How Employees Work Together to Create More Jobs, Better Lifestyles & a Better Economy

Christian April 5, 2017

I just came across this inspiring letter and wanted to share with you that in my hometown in Germny there was this kind of street sweeper. He did his work so passionated that after he died the town build a statue for him.

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