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The Lean Post / Articles / Real Concurrent Engineering: Developing Engineers and Products Simultaneously

Real Concurrent Engineering: Developing Engineers and Products Simultaneously

Product & Process Development

Real Concurrent Engineering: Developing Engineers and Products Simultaneously

By Chet Marchwinski

April 24, 2014

Jim Morgan and Durward Sobek compare and contrast Lean with traditional product and process development.

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Traditional product development takes what author Durward Sobek, PhD, calls “a project view.” In other words, it concentrates on how you go from initial idea to manufacturing.

Lean product development takes a broader view. It’s concerned with “how you actually continually improve your project by leveraging the knowledge and expertise of your people,” says Sobek, co-author of the revised and updated Lean Product and Process Development.

In this recent video interview, he and Jim Morgan, PhD, a former global engineering director at Ford, amplify this idea of developing people as well as products.

“It’s critical that you develop products and people simultaneously,” says Morgan, who wrote two case studies for the revised book. “In other words, build [people development] into how you do the work, whether it’s design reviews or plant walk arounds. Always have an eye to how you are developing your engineers for the next generation of great products.”

Watch Jim and Durward compare and contrast Lean with traditional product development. Then visit the book’s page to grab a free download.

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Written by:

Chet Marchwinski

About Chet Marchwinski

Chet has been a humble, unwashed scribe of the lean continuous improvement movement since books by Taiichi Ohno and Shigeo Shingo first hit North America in the 1980s. At LEI, he contributes to content creation, marketing, public relations, and social media. Previously, he also wrote case studies on lean management implementations in…

Read more about Chet Marchwinski

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