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The Lean Post / Articles / Using Lean To Fundamentally Rethink How We Develop Products and Services

Using Lean To Fundamentally Rethink How We Develop Products and Services

Product & Process Development

Using Lean To Fundamentally Rethink How We Develop Products and Services

By Chet Marchwinski

April 2, 2014

Jim Morgan (former Global Engineering Director at Ford Motor Company) and Durward Sobek (Professor of Industrial Engineering at Montana State University) discuss the 2nd edition of Lean Product and Process Development.

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For 25 years, the lean management movement focused mainly on how to continuously improve factory floor operations, not on the processes that created them in design, engineering, and product development functions. So I’d like to introduce you to two lean thinkers who can show you how to use lean principles to create a fundamentally different and dramatically better way to develop products and services.

At the recent Lean Transformation Summit, I got a chance to talk with Durward Sobek II, PhD, who has just revised and updated the first edition of Lean Product and Process Development. I also talked with Jim Morgan, PhD, who contributed two of the five new case studies in the book. One of them is about how Morgan used lean product and process development concepts while serving as a global engineering director at Ford Motor Company during its recent product-led revitalization.

Take a couple of minutes to check out the short video. They’ll give you an overview of a couple of the case studies, insights into what lean product development is, and why there’s a WWII fighter on the book’s cover.

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Written by:

Chet Marchwinski

About Chet Marchwinski

Chet has been a humble, unwashed scribe of the lean continuous improvement movement since books by Taiichi Ohno and Shigeo Shingo first hit North America in the 1980s. At LEI, he contributes to content creation, marketing, public relations, and social media. Previously, he also wrote case studies on lean management implementations in…

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