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The Lean Post / Articles / Put Your Strategy on a Diet

Put Your Strategy on a Diet

Executive Leadership

Put Your Strategy on a Diet

By Pascal Dennis

July 2, 2014

"When it comes to goal setting in most organizations, 'Just one more…' seems to be the compulsion," writes Pascal Dennis. Read why less is more when it comes to strategy.

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“More companies die from over-eating than from starvation.” – Dave Packard

In strategy deployment, what we in the lean world call hoshin kanri, job one is to slim things down. 

When it comes to goal setting in most organizations, “Just one more…” seems to be the compulsion. I often joke about the “Critical Few Hundred.”

The result? Obese, lumbering strategies with no hope of success. Organizations approaching diabetic coma. Alienated team members. For leadership, it’s easy to say, “One more thing? Sure, just add it to the pile!” All the while people are thinking, “You pretend to give us a reasonable strategy, and we’ll pretend to do it.”

How do otherwise smart people behave this way? In part, it’s a buffering effect. “We don’t really know what’s happening, so we’ll keep pressing buttons. Something is bound to work!”

A second cause is an unfortunate, yet all too common mental model: “If I jam the pipeline full of stuff, more will come out the other end! Things will flow!” Too many of us operate from this mental model at all levels within our organizations.

This of course contravenes the laws of production physics. The pipeline turns to cement and nothing flows. Unsophisticated leaders may then resort to exhortation (or worse). Which is akin to asking your team members to jump out the window, and after they crash, telling them, “Flap your arms faster!”

How do you avoid this situation? Most organizations need to put their strategy on a diet. In strategy, as in so many things, less really is more. How do we put our strategy on a diet? Here’s a hint: the most important word in Strategy Deployment is No. Strategy is not about deciding what’s important (it’s all “important”). Strategy is about choosing.

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Written by:

Pascal Dennis

About Pascal Dennis

Pascal is a professional engineer, author, and advisor to companies making the lean leap. He developed his lean skills at Toyota Motor Manufacturing Canada and by working with lean masters in North America and Japan. In leadership positions at TMMC, he supported the launching of several new models and the hiring and training of 2,000 new team members. He has supported lean implementation at leading international companies in sectors as diverse as automotive, process industries, heavy equipment, construction, and health care. The focus of his lean implementation work is strategic planning and execution (strategy deployment), quality, delivery and cost management, health and safety, and business process improvement.

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