“More companies die from over-eating than from starvation.” – Dave Packard
When it comes to goal setting in most organizations, “Just one more…” seems to be the compulsion. I often joke about the “Critical Few Hundred.”
The result? Obese, lumbering strategies with no hope of success. Organizations approaching diabetic coma. Alienated team members. For leadership, it’s easy to say, “One more thing? Sure, just add it to the pile!” All the while people are thinking, “You pretend to give us a reasonable strategy, and we’ll pretend to do it.”
How do otherwise smart people behave this way? In part, it’s a buffering effect. “We don’t really know what’s happening, so we’ll keep pressing buttons. Something is bound to work!”
A second cause is an unfortunate, yet all too common mental model: “If I jam the pipeline full of stuff, more will come out the other end! Things will flow!” Too many of us operate from this mental model at all levels within our organizations.
This of course contravenes the laws of production physics. The pipeline turns to cement and nothing flows. Unsophisticated leaders may then resort to exhortation (or worse). Which is akin to asking your team members to jump out the window, and after they crash, telling them, “Flap your arms faster!”
How do you avoid this situation? Most organizations need to put their strategy on a diet. In strategy, as in so many things, less really is more. How do we put our strategy on a diet? Here’s a hint: the most important word in Strategy Deployment is No. Strategy is not about deciding what’s important (it’s all “important”). Strategy is about choosing.