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The Lean Post / Articles / 30-Plus Years with Hoshin Kanri

Mark and Josh podcast on Hoshin

Executive Leadership

30-Plus Years with Hoshin Kanri

By Josh Howell and Mark Reich

February 25, 2025

Mark Reich shares his 30-year journey with hoshin kanri—from transforming Toyota’s North American operations to coaching companies on strategic excellence—in a candid conversation with Josh Howell.

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This week The Management Brief presents a podcast with Josh Howell, LEI President, and Mark Reich, LEI Chief Engineer, Strategy. They discuss Mark’s 30-plus years working with hoshin kanri — two decades at Toyota and then coaching executives while with LEI — and the impact that the strategic planning and execution process has had on Toyota and the many companies with which Mark has supported.

You’ll hear how hoshin kanri helped Toyota establish self-reliant North American operations, which required commitment from top leaders outside of Japan establishing a vision and engaging and developing management amid a period of rapid growth. Mark also describes how companies beyond Toyota —  even those without historically strong management and a culture of problem-solving and collaboration — have been able to establish these corporate traits while they’re defining strategic objectives and taking actions to achieve them.

To learn more about hoshin kanri and how to deploy the process in your company, be sure to also read Mark’s book, Managing on Purpose.

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Related book

Managing on Purpose Workbook

Managing on Purpose

by Mark Reich

Written by:

Josh Howell
|
Mark Reich

About Josh Howell

Joshua Howell is president and executive team leader at the Lean Enterprise Institute (LEI). For over a decade, he has supported individuals and organizations with lean transformations for improved business performance. As a coach, he helps people become lean thinkers and practitioners through experiential learning, believing such an approach can…

Read more about Josh Howell

About Mark Reich

Mark Reich spent 23 years working for Toyota, starting in 1988 with six years in Japan in the Overseas Planning Division, where he was responsible for Product Planning and worked with Chief Engineers to define vehicle specifications for overseas markets. This was at a critical time when Toyota was introducing…

Read more about Mark Reich
Comments (1)
Juan Carlos Legaspisays:
February 25, 2025 at 3:29 pm

As a stakeholder of LEI’s societal (larger system) function, I am also excited for the book to get out there. Knowledge and understanding for development capacity. A matter of learning not a matter or earning. Thank you Mark.

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