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The Lean Post / Articles / Driving Strategic Alignment and Daily Improvement: a Conversation with GE Appliances Executive Marcia Brey

Driving Strategic Alignment and Daily Improvement: a Conversation with GE Appliances Executive Marcia Brey

Executive Leadership

Driving Strategic Alignment and Daily Improvement: a Conversation with GE Appliances Executive Marcia Brey

By , Marcia Brey and Mark Reich

November 12, 2024

In this edition of The Management Brief, Mark Reich sits down with Marcia Brey to discuss her 30-year career with GE Appliances.

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Welcome to The Management Brief — a weekly newsletter from the Lean Enterprise Institute delivering actionable insights, strategies, and stories on lean management. Each issue explores proven methods like hoshin kanri for strategic alignment, A3 problem-solving, and daily management that foster stability, improvement, and innovation. We aim to help you build resilient, high-performing organizations prepared for long-term success. Subscribe for free and join a community dedicated to management excellence.

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In the latest issue of The Management Brief, host Mark Reich sits down with Marcia Brey, the Vice President of Logistics at GE Appliances.

Marcia shares her extensive career journey at GE Appliances, spanning roles in design, customer service, distribution, quality, and eventually leading the company’s lean enterprise transformation. 

Key points discussed include:

  • Marcia’s initial exposure to lean principles like value-stream mapping and kaizen events while leading the warehouse network.
  • Her transition to plant manager of a complex refrigeration factory and the importance of daily management and engaging the team to solve problems.
  • The creation of GE Appliances’ lean enterprise team in 2016 to implement new processes and drive strategic alignment using hoshin kanri.
  • How hoshin kanri is used to cascade objectives, enable cross-functional collaboration, and develop leadership skills through reflection.
  • Marcia’s advice for leaders struggling to implement strategy and daily management systems, emphasizing the need to start somewhere and continuously improve.
  • Her current role in logistics and the opportunities to further explore customer problems and strengthen the value stream by breaking down traditional organizational boundaries.
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Managing a Lean Enterprise

Learn how to drive performance and inspire innovation using hoshin kanri, daily management, and A3 process.

Written by:

|Marcia Brey|
Mark Reich

About Mark Reich

Mark Reich spent 23 years working for Toyota, starting in 1988 with six years in Japan in the Overseas Planning Division, where he was responsible for Product Planning and worked with Chief Engineers to define vehicle specifications for overseas markets. This was at a critical time when Toyota was introducing…

Read more about Mark Reich

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